A common system within university clubs is different branches or jobs. In Her Campus at Lasell, we have four main branches: editing, marketing, social media, and events. Each member of Her Campus is encouraged to pick the group with which they believe they fit the best in. Each of the groups has their own tasks that they must do for the club to flourish. For this article, I will break down the marketing and social media branches.
In the marketing branch of Her Campus, students help design graphics and posters. Each week we have the title of “Article of the Week”, which goes to whichever student’s article got the most readers. The marketing team, specifically one member, will design a graphic that gets posted on the HC at Lasell Instagram account. Another graphic that marketing creates is for playlists: sometimes students create playlists as their articles, so the marketing team will design a graphic that goes along with that playlist. The director of marketing is the student who creates the posters for HC at Lasell, which is currently me! Anytime we have events or want to spread awareness for the club, the director will design a poster that gets printed and put up around campus.
In the social media branch of Her campus, students work each week to make posts for all the social media accounts for HC at Lasell. Currently we have two active social media accounts: TikTok and Instagram. Students in the social media branch will each be assigned to one of the apps and given a day to post some sort of social media content for that app. The director of social media helps make sure that content gets posted every day for whatever app is assigned that day. These are the jobs that the marketing and social media branches do for our club!